Strategy

Sound strategy is the key to marketing success.

We have been told by clients many times over the years that what sets JMG apart from the others is its strategic approach. Understanding a product or service's value proposition, where it 'fits' in the marketplace, how it is perceived by customers, what its point-of-difference is in comparison to its competitors and how it rates in terms of quality and value are all critical to the development of effective strategy.

Sometimes it is obvious, other times it emerges from the interrogation of the issues, analysing customer feedback, the competitive environment, or other research.

JMG can assist with the development of your marketing or project plan and, if required, we can faciltate and manage your market research project, strategic planning or brand development processes.

Strategic services include:

  • Strategic marketing planning 
  • Market research
  • Workshop facilitation