Media planning, negotiation, buying and campaign management
The proliferation of the internet and new media channels is seeing enormous change in both the media landscape and consumer behaviour. This is both an enormous opportunity for marketers, and also somewhat of a problem.
How to determine the best media strategy, how to assess and compare media options, is the data reliable or is it being selectively presented to ‘sell’ a particular proposition?
Now more than ever independent media advice is crucial.
JMG has been advising, buying and managing media campaigns for its clients for decades. We know the media landscape and understand how to harness its power for the benefit of our clients.
We draw on the specialist resources of our media partner, Initiative Media who give us access to independently verified ratings, readership and other performance data, state-of-the-art analysis and planning software, and most importantly buying power. We also maintain active relationships with representatives from all major media groups to ensure we keep a finger on the ever-changing media pulse.
Our media services can be provided on a fee for service basis for strategic consulting, or a service fee basis for campaign management.
Media services include:
- Media strategy planning and budgeting
- Campaign performance metrics and analysis
- Negotiation & buying of TV, radio, press and print media
- Digital media planning, negotiation and buying - Google, facebook, LinkedIn and others
- Campaign management, administration and reporting